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The acquisition of ABB bampr automation new giant peep

2017/4/10

Recently, ABB's official website released a "ABB - shaped bampr industrial automation acquisition leader" of the news, with ABB and B&R of red orange blending picture, let us see the automation of the new giant early.

Suddenly, hundreds of thousands of people shouted, hundreds of thousands of people for hundreds of thousands of people rush about telling the news around spreading strategic significance, hot ABB acquisition of B&R, the more the media at the first time to complete the ABB official website news release Chinese translated and released the first "heavy news", then "robot field events", "ABB complete factory automation product line" and "combination complementary advantages and a series of various arguments with audio-visual moment.

The ABB is open enough, and let you eat a melon mass series a variety of versions, rather than throw an official material out to the foot you called Transparency, a gorgeous PPT to jilt, suddenly put the "red orange fusion" force upgrade several files, mom don't worry about the buddies cannot read the strategic significance of mergers and acquisitions!

ABB, Begala, automation

However, the real strategic intent of ABB, only required in the completion of factory automation PLC, IPC and servo these hardware, it would underestimate current Oranje fighting force.

ABB seems too eager to complete the acquisition, the direct cash acquisition, although the transaction amount has not been announced.

This is the most typical style of ABB. Holding cash, rich and generous ABB, every hand, always so surprising. Think of buying Baldor electric company in December 2010, $4 billion 200 million! All! Now! Kim! Than Baldor, the stock market capitalization of 42%.

It seems to be able to be such a Swiss Corporation fancy, really will die of happiness. The happy one is orange Begala. Begala is the pride of Austria, a company with a sales of $600 million, valued by an almost 15 billion dollar tycoon.

The general not only wonderful, is not a solitary step chess

When the wave of industry 4, industrial Internet, and intelligent manufacturing came in waves, the king of electrical, automation, and robotics seemed a bit awkward. Neither an atmosphere of the concept of lead, in digital manufacturing and cloud platform strategy, are somewhat slow.

"Poor" is thought change, in fact, in recent years, ABB has continued to integrate and reshape itself, this point from 2015 to 2016 for two consecutive global organizational structure adjustment will be evident.

Only the services in manufacturing robot and motion control RM "and" IA industrial automation "two business units, no need to say more powerful of the former, while the latter name for the industrial automation, but are still in DCS, as the representative of the instrument and process automation solutions for business and industry business, and the PLC is almost negligible in the case of the ABB factory automation business is obviously much weaker, not strong advantage and the formation of collaborative robot business, the lack of which is represented by PLC controller products is obviously short of ABB business territory in the mouth. On the face of it, the acquisition of B&R, but also in order to make up for this gap, since then, "industrial automation IA" this business unit can be described as worthy of the name.

ABB, Begala, automation

B&R also has a high performance servo system, it can make up for the gap in the field of motion control, if the inference is performed by the same logic, we can boldly predicted that the B&R business in the future as everyone knows the servo is split into "robot motion control with the RM business unit should be a high probability event, and servo system is the core components of industrial robots while the high-end, motion control and robot integration, with the acquisition of us again after KUKA acquisition of Israeli Gaochuang, exactly the same, think of the same story.

Digital host is the essence of automation

PLC, HMI, IPC, servo system, the B&R is visible in the baby, hard behind, B&R is a more powerful internal software, industry factors and application integration ability, the ability to extend to IT.

B&R AutomationStudio is on the market as one of the industrial automation software platform of several equal shares with SIEMENS TIA Portal, intelligent manufacturing or industrial 4 or its core demands are integrated with the Internet, this platform to join, can significantly enhance the integrated ability and efficiency of ABB, then ABB will be more hands a fight with Siemens's hand.

In the industrial automation market in the Red Sea, R&B has maintained a high cold goddess fan children, but always live, the reason for deep plowing downstream industries and powerful application integration capability is one of the key success factors. B&R's modular application development technology, MAPP, will B&R decades of accumulated rich experience and knowledge of industry applications solidified packaging, can effectively help customers greatly enhance the efficiency of machine development.

To this end, ABB can grasp the vast number of industry application knowledge and downstream industry engineering experience, and with the help of MAPP technology more effectively serve customers, compete in the intelligent manufacturing market. Which contains the EnMon ConMon energy management, state monitoring, PDA data acquisition, asset management, intelligent buildings and other functional units of APROL, to help ABB with its ability of different system of Internet communication capabilities and the industry, provide a series of intelligent services for pharmaceutical, packaging, plastics, energy and other industries.

In addition, there is one of the most important things - the ability to extend to the IT

Whenever mention industrial networking, industrial cloud, ABB has obvious weaknesses, and even in the control field is almost blank, of course, it is more difficult to talk about the ability to integrate IT and OT. This is it.